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Checklist Of List Building Tips
Expert internet marketers know that lists are the foundation of their online marketing business. I have put together some critical tips to cost effectively build your email lists - use this as a checklist to enable you collect focused email addresses at every opportunity. Make sure that each and every one of your web forms includes an email list opt in box, whether it is to do with registration, information requests or ordering products. Ensure that your website URL appears on all official stationery, promotional material, newsletters etc. You’d be surprised at how many people will immediately visit your link to know more and be ready to optin for email communication. While browsing your website your visitor must be able to optin from any page of your website. If you use direct mailing methods or paper forms offline, make sure your customers are requested to give their email addresses. At offline events it is standard practice to have a “Visitors book”. Have your visitors write down their email in it so that you can be in touch with them. Each and every paper that goes out to your customers and contacts must include an email request. Use every possible way to get hold of email addresses to build your lists - when you respond to customer questions, your invoice, etc. An effective way to build your list is to look at your
current list. When you mail them request them to tell a friend or refer you to someone. Since these people receive the message from someone they know already, they are receptive to signing up with you! In turn, these people can refer you to others. Not only do you get an authentic list but also an endorsement. Provide a link that your optin list can forward to their contacts and grow your list. Be honest about the frequency of mailers you intend to send your optin list before they sign up so they know what to expect. If you send too many mailers too often, you’ll just get blocked. Solicit feedback from your subscribers so that you can design your messages according to what they want. If not, they will simply use the ‘unsubscribe’ option and that’s the end of the relationship. Your optin list is looking for value when they sign up with you - so make good use of your autoresponder to keep in touch with them with useful stuff. Remember that every interaction with a prospective customer is your chance to grow your list. Use ethical ways to build your list. As you experiment with different methods you will learn different ways to succeed. List building is an activity that never stops as long as you are in business! |
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